Garbage In, Garbage Out – The Real Cost of Poor Customer Data
HHow do you treat your customer … data? Among the most important assets a company has are its customers. American business author, Michael LeBoeuf captures this succinctly “Every company’s greatest...
View ArticleTake Out the Garbage … Improving Your Customer Data
IIf you read my previous blog Garbage In, Garbage Out – The Real Cost of Poor Customer Data, we established that customer data quality problems are impacting many organizations whether small or large,...
View ArticleQuality Data Starts With Collecting, Integrating, and Leveraging Your...
TThis is the last of my series of three blogs on customer data from the perspective of data quality. In my previous blogs, I talked about the prevalence of dirty data, how and why it happens and the...
View ArticleData Visualizations: The Power of Visuals
IIt’s been interesting watching the infographic boom of the last several years. Even though data visualizations have been used mostly to represent statistics and research, now you can find them,...
View ArticleWhat is this thing called Big Data and why does it matter?
TThe term Big Data generates about 791,000,000 results in a Google query. That is big in itself. As a marketing analyst, I have always been around data and wanted to get a better understanding of Big...
View ArticleGarbage In, Garbage Out – The Real Cost of Poor Customer Data
How do you treat your customer … data? Among the most important assets a company has are its customers. American business author, Michael LeBoeuf captures this succinctly “Every company’s greatest...
View ArticleTake Out the Garbage … Improving Your Customer Data
If you read my previous blog Garbage In, Garbage Out – The Real Cost of Poor Customer Data, we established that customer data quality problems are impacting many organizations whether small or large,...
View ArticleQuality Data Starts With Collecting, Integrating, and Leveraging Your...
This is the last of my series of three blogs on customer data from the perspective of data quality. In my previous blogs, I talked about the prevalence of dirty data, how and why it happens and the...
View ArticleData Visualizations: The Power of Visuals
It’s been interesting watching the infographic boom of the last several years. Even though data visualizations have been used mostly to represent statistics and research, now you can find them,...
View ArticleWhat is this thing called Big Data and why does it matter?
The term Big Data generates about 791,000,000 results in a Google query. That is big in itself. As a marketing analyst, I have always been around data and wanted to get a better understanding of Big...
View Article
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