Quantcast
Channel: Data – Marketing In Color
Browsing all 10 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Garbage In, Garbage Out – The Real Cost of Poor Customer Data

HHow do you treat your customer … data? Among the most important assets a company has are its customers. American business author, Michael LeBoeuf captures this succinctly “Every company’s greatest...

View Article



Image may be NSFW.
Clik here to view.

Take Out the Garbage … Improving Your Customer Data

IIf you read my previous blog Garbage In, Garbage Out – The Real Cost of Poor Customer Data, we established that customer data quality problems are impacting many organizations whether small or large,...

View Article

Image may be NSFW.
Clik here to view.

Quality Data Starts With Collecting, Integrating, and Leveraging Your...

TThis is the last of my series of three blogs on customer data from the perspective of data quality. In my previous blogs, I talked about the prevalence of dirty data, how and why it happens and the...

View Article

Image may be NSFW.
Clik here to view.

Data Visualizations: The Power of Visuals

IIt’s been interesting watching the infographic boom of the last several years. Even though data visualizations have been used mostly to represent statistics and research, now you can find them,...

View Article

Image may be NSFW.
Clik here to view.

What is this thing called Big Data and why does it matter?

TThe term Big Data generates about 791,000,000 results in a Google query. That is big in itself. As a marketing analyst, I have always been around data and wanted to get a better understanding of Big...

View Article


Image may be NSFW.
Clik here to view.

Garbage In, Garbage Out – The Real Cost of Poor Customer Data

How do you treat your customer … data? Among the most important assets a company has are its customers. American business author, Michael LeBoeuf captures this succinctly “Every company’s greatest...

View Article

Image may be NSFW.
Clik here to view.

Take Out the Garbage … Improving Your Customer Data

If you read my previous blog Garbage In, Garbage Out – The Real Cost of Poor Customer Data, we established that customer data quality problems are impacting many organizations whether small or large,...

View Article

Image may be NSFW.
Clik here to view.

Quality Data Starts With Collecting, Integrating, and Leveraging Your...

This is the last of my series of three blogs on customer data from the perspective of data quality. In my previous blogs, I talked about the prevalence of dirty data, how and why it happens and the...

View Article


Image may be NSFW.
Clik here to view.

Data Visualizations: The Power of Visuals

It’s been interesting watching the infographic boom of the last several years. Even though data visualizations have been used mostly to represent statistics and research, now you can find them,...

View Article


Image may be NSFW.
Clik here to view.

What is this thing called Big Data and why does it matter?

The term Big Data generates about 791,000,000 results in a Google query. That is big in itself. As a marketing analyst, I have always been around data and wanted to get a better understanding of Big...

View Article
Browsing all 10 articles
Browse latest View live




Latest Images